Friday, December 28th, 2007
www.WhoHas.com indexes only websites that sell products or services. It is a 3rd generation search engine that applies Natural Language Processing technologies in its search. At heart is the design principle of search algorithms is that language comes first and computing second. A search is seen as a language understanding process in the first place. Read the rest of this entry »
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Saturday, December 22nd, 2007
Consider how e-bay works. You look for a product; you find it; you look at the asking price and then you bid on it. You know that you are bidding against other potential buyers for those goods. Now consider a different scenario. Again you are looking for a product, you find it, but now the sellers are bidding against each other to get the lowest price available to you for the product. That is how www.Jellyfish.com works. Read the rest of this entry »
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Wednesday, November 7th, 2007
There are hundreds of search engines besides Google or Yahoo or Altavista, so you might want to think about broadening up your horizon past the big three. Creators of these different search engines consciously take a different approach from Google. This doesn’t necessarily mean “better,” but it can mean “better for certain situations.” Read the rest of this entry »
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Tuesday, November 6th, 2007
Imagine going to a website devoted to NASCAR. Then imagine seeing ads for Breads and Cookies. Hm…not very relevant. But what if you saw ads for gas and oil products, or for car products. Well that is much more relevant. That is what contextual advertising is all about. It is about targeting to the specific individual who is visiting the Web site with specific ads based on the content of the website. Read the rest of this entry »
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Monday, October 15th, 2007
1
Mistake: All traffic lands on home page.
Result: Low sales due to low conversion.
Solution: Land traffic to maximum relevant page, if customer is looking for a rabbit vibrators show them rabbit vibrators not g-spot vibrators and not home page.
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Saturday, October 13th, 2007
Getting the best ranking from a search engine may be a frustrating experience if you believe your web site should be on the first page if not at the top. There are a variety of ways of increasing your ranking, or optimizing your website in order to get the spider to generate a good ranking. Many are legitimate and clever. But there are ways of fooling the search engine. Read the rest of this entry »
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Friday, October 5th, 2007
Looking for cars or information about cars can be frustrating and daunting. There is too much information. Doing a Google or Yahoo search will generate millions of hits, of which only a fraction will be relevant, and of that fraction a smaller fraction will provide you with information that you actually can use. To that end let’s look at some search engines that can help you determine what you want, need, and prefer by way of an automobile. We will look at two Automobile search engines that are designed along different lines. On uses a hybrid model with artificial intelligence algorithms, the other looks at content or meaning based searches. Read the rest of this entry »
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Friday, October 5th, 2007
If I want to guarantee a top ranking on a search engine, and I have optimized it, is there anything else that I can do to improve the ranking if I’m not at the top? This question is asked everyday by marketing and sales managers with extensive online product or service commitment. The immediate answer is to become involved in a Pay Per Click campaign (PPC). Read the rest of this entry »
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Friday, October 5th, 2007
Many of us like to go out to eat, but how do you know if your experience is going to be a good one? With dining prices going to the steep end, it is not unusual to spend 30-50 dollars. And while many of us are willing to part with our money, we want to be sure of the satisfaction that can come from having spent money on a delicious meal. Read the rest of this entry »
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Saturday, September 29th, 2007
Many people like to shop or surf for products and compare prices, on line. It’s fun and easy. But if you are serious about shopping on line, then there are several issues that you have to deal with. One of the most serious is getting the best information about prices and products to have a meaningful comparison. One way to compare prices is by using a regular search engine. But that can be tedious and time consuming. Instead comparison shopping engines have become popular among online shoppers. Read the rest of this entry »
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