About www.WhoHas.com - a 3rd Generation Product Search Engine
December 28, 2007 – 12:02 pmwww.WhoHas.com indexes only websites that sell products or services. It is a 3rd generation search engine that applies Natural Language Processing technologies in its search. At heart is the design principle of search algorithms is that language comes first and computing second. A search is seen as a language understanding process in the first place.
By generation here is how Search Engines work:
First generation: (1995-1997) search engines prefer using only on-page data like text and formatting information.
Second generation: (1998- ) search engines use information derived or in conjunction with off-page data including link analysis, anchor-texts, and click-through data.
Third generation: (2006- ) search engines try to address the need behind the query. They use natural language processing. The results are customized according to the user’s information needs, taking variety of factors into account like the user’s personal data background, context, and intention. The results can be impressive. For example, a 3rd generation search engine will improve query results. A similar two word query using Google may generate upwards of 68,000 hits but with natural language processing the returned results are just 100.
Types of Search Engines:
In addition to the generations search engines can be divided into what they deliver.
Navigational: The focus is to reach a particular web page. Navigational queries will provide only one result.
Informational: The focus is to acquire information which is present on one or more web pages. This is the classic information retrieval.
Transactional: The focus is to find a web page where additional operations, such as shopping, will occur. WhoHas does this operation much as a human would; that is one that scans web pages to extract relevant information about products, prices, and features. It also keeps informational statistics about the stores and individual products listed like the popularity, its rankings, and reliability.
Manual: The focus is to find web pages by human interaction; scouring for similar type of websites and manually adding them into the directory by members working for the sites.
WhoHas: A Focus on Products and Services
WhoHas uses language acquisition algorithms to sort through the Web to only find websites that offer products or services related to the search request. It is not a manually compiled directory. It crawls the entire Internet to find all products or services related websites. The search engine algorithm is used to analyze all websites it finds and it determines whether or not they offer products of services. The website’s that are listed will provide the user with assurance that these good, products, or services will be found on the Internet. Currently they have listed and indexed over 378,125 stores and 2,834,759 goods.
Advertisers
Advertisers are always looking for buyers. One of the advantages that WhoHas provides advertisers and merchants are targeted buyers. So WhoHas will generate its revenue when it provides its advertisers the consumer opportunity by delivering highly targeted advertising. The typical WhoHas visitor comes with a buying frame of mind. So the expectations of the advertiser is similar to a store owner that sees a customer walk into the store, they are already looking to buy something, you don’t have to convince them. Now all you have to do is have the product that you are looking for.
The Site Directory
To reach the customer, WhoHas provides close to 2000 product categories. These include the major categories of Electronics, Movies and DVD’s, Music, Pets and Animals, Toys Games and Hobbies, Flowers and Plants, Food Beverage and Tobacco, Computers Software and Internet, Beauty and Fragrances, Health and Medicines.
This is a comprehensive list. Customers will be able to zero in on specific items that they are interested in and they can then compare prices and products to find the products.
-George Garza


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