8 Costly Mistakes of Affiliates
October 15, 2007 – 6:06 am1
Mistake: All traffic lands on home page.
Result: Low sales due to low conversion.
Solution: Land traffic to maximum relevant page, if customer is looking for a rabbit vibrators show them rabbit vibrators not g-spot vibrators and not home page.
2
Mistake: PPC Keyword is not relevant to the page.
Result: Low sales due to low conversion.
Solution: Assign your keyword to maximum relevant page for higher conversion.
3
Mistake: Broad or phrase match type might be very costly and not profitable choice unless negative keywords are used.
Result: Low sales due to irrelevant traffic.
Solution: Broad match may bring a lot of not relevant traffic.
4
Mistake: Bid value is too high.
Result: Low profit due to high advertising expenses.
Solution: Lower the bid for higher profits.
5
Mistake: Post banners or text links that are not relevant to the page.
Result: Low sales due to low conversion.
Solution: Use the most relevant page for the banner.
6
Mistake: Some publishers forget to provide coupon code itself or provide correct information about the coupon for example minimum purchase.
Result: No codes – no sales.
Solution: Codes are the base of coupon engine. Always place them.
7
Mistake: Post coupon codes from other websites with higher discounts.
Result: No Commissions due to incorrect coupon code.
Solution: Always use coupon code provided in publisher account not taken from other website, otherwise the commission will be added to other website or traffic provider.
8
Mistake: Coupon codes are outdated.
Result: Low sales due inability to apply the coupon.
Solution: Coupons should be up to date in order to continuously receive sales & commissions.


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