Numismatic Search Engines – How Coin Collecting Affects the Search

If you have an interest in coin collecting, are search engines your best bet for getting that information about the value of a coin? The problem with coin search engines is that many rely on the principle of retrieving someone else search. This does not speak to the quality or the relevancy of the sites that show up. So let’s look at some numismatic search engines that actually provide results that have both quality and relevancy.

Coin community

One such site is Coin Community which uses a Google based custom search engine. While initially sites are presented as possible candidates, the sites are manually added, and reviewed by a group of researchers at Coin Community. By selectively including and removing sites that deal or don’t deal with coins, the portal is able to provide its viewership with the right kind of information. It does not crawl the web for the information, but manually edits it.

Coinlink.com

Another site, CoinLink.com, does not crawl the web to produce information to the consumer, instead it provides an add format that directly addresses the interests of the users. It provides a simple ad format. It has a targeted audience of numismatic enthusiasts and generates about 6500 visitors per day. By their own estimation they will display up to 112,000 page views each day. The arrangement by this site is with the advertisers. Instead of going out to the web to get information about a site, the sites come to CoinLink.

This allows the site to be choosy about whom to include or exclude. This is highly relevant to the ad connected site. Because all sponsored ads are displayed on every page of the site. Not only is that important, but the position of the ad within the site is rotated. This guarantees that all advertisers see their ads in the preferred site locations on an equal basis.

CoinLink claims that visitors can see your ad on approximately 12 times per visit. This repeat view guarantees that your ad will not be lost no matter what section of CoinLink you visit.

Coins2

Coins 2.0 is another site that provides you with a manually edited result of a search for numismatic web sites. Web sites can add their own site. It gets reviewed and if it meets the criteria necessary as a coin collectors site it gets added. This manual method may be slow, but it guarantees that the search will be both relevant and have high quality. Currently you are able to search over 4200 numismatic websites for most relevant results.

Finally, we look at Heritage auction (coin) galleries. This is a portal that uses its unique auction house as a magnet for attracting individual buyers and sellers. It doesn’t get more direct than this. This portal does what search engines would like to do, give you only results of interested parties in your product. In many ways it functions like e-bay as a bidding site with individuals putting up their coins for sale to the highest bidder. It also sponsors a community of coin enthusiasts with newsletters, forums, and tips from anything dealing with rare collectible coins to coins from specific time eras. It is worldwide in scope and hence will attract experts and novices from around the world.

These sites have one thing in common. They do not rely on search engines to provide the traffic that the need to be profitable. While search engines are intended to provide the best results, there are still too many variables that will prevent you from getting your own set of relevant traffic. Alternatively, then these sites go about gathering information a different way, have the customer come to them instead.

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